MRR per app (JPY)
Total MRR: ¥24,800
Decisions worth considering
1. Kiroku trial-conversion drop: Current 4.0% vs baseline 12% (0.33×). New trials are steady at 9/week but conversion is unusually low. Recommendation: run a A/B test of onboarding flow or offer a limited-time incentive to boost conversion.
2. Nemuru churn spike: Current 4 churn events/week vs baseline 1.25 (3.2× spike). Active subscriptions stable at 17, but churn nearly quadrupled. Recommendation: investigate recent support tickets or in‑app behavior changes; consider a quick “how can we help?” prompt for at‑risk users.
*Both suggestions are data‑backed and phrased as concrete next steps for the developer to evaluate.*