The trial conversion rate for the last 7 days is 0.04, down from a baseline of 0.12 (a 0.33x drop), as flagged. With 9 new trials acquired this week and only 1 churn event, this drop is constraining MRR growth, currently at 11200 JPY across 31 active subscriptions. Without recovery, the funnel will underperform historical averages.
Recommended next step: Compare the onboarding completion path for the 9 new trials this week against the prior week’s cohort to identify the specific step where drop-off occurs.